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For founders ready to catch the pattern before it catches up with them

The Joy Ride

Real stories and practical shifts, built for founders who are done running on empty.

Joy in Your Inbox

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Hi, I’m Sandy. I’m a coach, and a founder too.

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I procrastinate, obsess over perfection, avoid hard conversations, and chase shiny objects, just like you. The difference is I’ve learned to catch myself before I spiral. I learned it the hard way. I kept pushing, told myself I was fine, and numbed myself with food and drinks until my body made the call for me.

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The Joy Ride is where I share what I learned on the way out, and what I now work through with founders: the decision you keep circling, the conversation you’re avoiding, the finish line you keep moving.

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